Don't Just Solve Problems. Create Them. by Shawn Walsh (edit)
From Mary Ann Piazza
Commercial and military decision-makers and end-users often seek better capability, not just better technology. It’s true that a new capability could emerge from a breakthrough technology. However, valuable capability could also emerge much faster by innovatively combining new and existing technologies. The paradox is that many innovators are unwilling to combine their new technologies with other products and technologies to create more complete and valuable capability. Researchers and inventors often mistakenly assume a potential customer will know how to best use their new discovery or technology. The result? Many new technologies struggle to find a useful problem to solve by themselves.
This presentation emphasizes more creativity in developing both the problem space and the solution space. The goal is to help researchers and innovators deliver better capability that fully exploits their new discoveries and technologies. The biological phenomenon of emergence is offered as an intuitive framework for creating “collective” and highly adaptive capability composed of multiple technologies. Tools like the minimum viable product (MVP) can help identify what unique combination of technologies best meets end-user needs. Commercial and military exemplars are presented to illustrate the benefits of collectively creating emergent capability.